Convert mobile data into smart life opportunities
Smartphones come with a range of built-in sensors and as such have the capability to track our footprint in real-life. Very much as tags and cookies allow websites and digital service providers to track our online footprint. With the right mobile sensor fusion and intelligence, companies can track a person’s location, movement, and activities in real-time. And with the accurate classifiers and behavioral pattern modeling, these mobile events can be translated into meaningful moments, reflecting the real-life and real-time context and routines. For example detecting when someone is on the tram during his morning commute to work, or doing the weekly grocery shopping on his way to home, or picking the kids up from school, or having a lunch break at his usual pizza place, etc.